Fear of Missing Out and Online Impulsive Buying among Generation Z: The Mediating Role of Self-Control
DOI:
https://doi.org/10.35891/rjbdf749Keywords:
fear of missing out, Generation Z, online impulsive buying, self-control, TikTok ShopAbstract
The development of shopping activities through social media has created opportunities for impulsive buying, particularly among Generation Z, who are highly exposed to trends, promotions, and digital social interaction. One psychological factor associated with this behavior is fear of missing out (FoMO), defined as an individual’s concern about being left behind from ongoing experiences or trends. This study aimed to examine the relationship between FoMO and online impulsive buying and to analyze the mediating role of self-control among Generation Z TikTok Shop users in Surabaya. A quantitative approach was used with purposive sampling and mediation analysis. The results showed that FoMO was positively related to online impulsive buying, whereas FoMO was negatively related to self-control. Self-control was negatively related to online impulsive buying and mediated the relationship between FoMO and online impulsive buying. These findings indicate that self-control is a relevant psychological mechanism for understanding the relationship between digital social pressure and impulsive buying tendencies. The findings may serve as a basis for developing self-management strategies to address consumption urges arising from the digital shopping environment.
References
Amalia, R. (2024). Hubungan antara Self-Control dengan Impulsive Buying pada Mahasiswi dari Beberapa Universitas. Insight : Jurnal Pemikiran Dan Penelitian Psikologi, 20(1), 87–96. https://ejurnal.unmuhjember.ac.id/index.php/INSIGHT/article/view/1712
Asyifa, H. A., Hidayah, K., & Haryanto, H. C. (2024). Pengaruh Fear of Missing Out (Fomo) Terhadap Pembelian Impulsif Online Food Delivery Pada Generasi Z. Jurnal Consulenza: Jurnal Bimbingan Konseling dan Psikologi, 7(2), 44-56
Averill, J. R. (1973). Personal Control Over Aversive Stimuli and Its Relationship To Stress. Psychological Bulletin, 80(4), 286–303. https://doi.org/10.1037/h0034845
Bandura, A. (1991). Social Cognitive Theory of Self-regulation. Organizational Behavior and Human Decision Processes, 50(2), https://doi.org/10.1016/0749-5978(91)90022-L
Baumeister, R. F., Vohs, K. D., & Tice, D. M. (2007). The strength model of self-control. Current Directions in Psychological Science, 16(6), 351–355. https://doi.org/10.1111/j.1467-8721.2007.00534.x
Dimock, M. (2019). Defining generations: Where Millennials End and Generation Z Begins. https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins
Fitria, N. F., & Muryono, S. (2024). Hubungan Antara Fear of Missing Out Dengan Self Control Pada Peserta Didik Pengguna Media Sosial Tiktok. Cons-Iedu: Islamic Guidance and Counseling Journal, 4(1), 1–10. https://doi.org/10.51192/cons.v4i1.852
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.
Kalista, A., Badriyah, A., Salim, N. Z. (2024). Perilaku Pengguna Media Sosial (Generasi Z) pada Mahasiswa Surabaya Terhadap Berita Ringkas Pemilihan Umum 2024 Ditinjau dari Perspektif Teori Atribusi. Jurnal Kewarganegaraan, 8(2), 1387–1394. https://journal.upy.ac.id/index.php/pkn/article/view/6537
Kredivo & Katadata. (2023). Laporan Perilaku Konsumen Indonesia 2023. 102. https://kredivocorp.com/wp-content/uploads/2023/06/2023-Indonesia-e-Commerce-Behavior-Report.pdf
Putri, U. L. N., Pratitis, N. T., & Arifiana, I. Y. (2024). Phone snubbing pada dewasa awal: Bagaimana peranan kontrol diri?. INNER: Journal of Psychological Research, 3(4), 571–585
Lwanga, S. K., & Lemeshow, S. (1991). Sample size determination in health studies: A practical manual. World Health Organization.
Li, B., Hu, M., Chen, X., & Lei, Y. (2021). The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior. Frontiers in Psychology, 12, 732459, 1–10. https://doi.org/10.3389/fpsyg.2021.732459
Mufti, R. D. W., & Hariyanto, D. (2025). Pengaruh Content Marketing di Tiktok dan FoMO (Fear of Missing Out) Terhadap Impulsive Buying pada Mahasiswa UMSIDA. Jurnal Ilmu Sosial dan Ilmu Politik (JISIP), 14(1), 68–79. https://doi.org/10.33366/jisip.v14i1.3173
Nalenan, J. G., Matulessy, A., & Rini, A. P. (2025). The Relationship between Conformity and Lifestyle with Impulsive Buying in College Students in Doing Online Shopping. International Journal of Social Science and Human Research, 08(01), 675–683. https://doi.org/10.47191/ijsshr/v8-i1-85
Populix. (2023, February). Indonesian shopper behavior on promotion week in the face of economic uncertainty 2023. https://info.populix.co/reports/2023-02-indonesian-shopper-behavior-on-promotion-week
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305. https://doi.org/10.1086/209452
Siregar, N. F., & Rini, Q. K. (2019). Regulasi diri dan impulsive buying terhadap produk fashion pada remaja perempuan yang berbelanja online. Jurnal Psikologi, 12(2), 213–224. https://doi.org/10.35760/psi.2019.v12i2.2445
Statista. (2023). Gen Z Online Shopping Behavior. https://www.statista.com/topics/11087/gen-z-online-shopping-behavior/
Syandana, D. A., & Dhania, D. R. (2024). Hubungan antara fear of missing out (FoMO) dan gaya hidup hedonis dengan impulsive buying pada mahasiswa pengguna e-commerce. JIMEA : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 8(3), 691–705. https://doi.org/10.31955/mea.v8i3.4502
Tabachnick, B. G., & Fidell, L. S. (2013). Using Multivariate Statistics. Pearson Education.
Tangney, J., Boone, A., & Baumeister, R. (2004). High Self-control Predicts Good Adjustment, Less Pathology, Better Grades, and Interpersonal Success. Journal of Personality, 72(2), 271–324. https://doi.org/10.4324/9781315175775-5
Tinarbuko, S. (2006). Pola hidup konsumtif masyarakat Yogya. Kompas.
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15(1 SUPPL.), 71–83. https://doi.org/10.1002/per.423
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Monica Dwi Octri Virna, Isrida Yul Arifiana, Mamang Efendy
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The author sends the manuscript with the understanding that if accepted for publication, the copyright of the article belongs to the author and retains publishing rights without restriction.
Copyright includes the non-exclusive right to reproduce and submit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations. Reproduction of any part of this journal, its storage in the database, and its transmission by all forms of media, such as electronic, electrostatic and mechanical copies, photocopying, recording, magnetic media, etc.
