The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM). SKETSA BISNIS, [S. l.], v. 11, n. 1, p. 138–159, 2024. DOI: 10.35891/jsb.v11i1.5448. Disponível em: https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/5448. Acesso em: 19 oct. 2026.