The Moderating Role of Green Price on the Influence of Environmental Awareness and Product Uniqueness on Ecoprint Product Purchase Decisions in Malang Regency. SKETSA BISNIS, [S. l.], v. 12, n. 1, p. 12–27, 2025. DOI: 10.35891/jsb.v12i1.5512. Disponível em: https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/5512. Acesso em: 1 jul. 2026.