Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping. SKETSA BISNIS, [S. l.], v. 12, n. 1, p. 28–45, 2025. DOI: 10.35891/jsb.v12i01.5658. Disponível em: https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/5658. Acesso em: 12 nov. 2026.