Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City. SKETSA BISNIS, [S. l.], v. 12, n. 1, p. 100–121, 2025. DOI: 10.35891/jsb.v12i01.6540. Disponível em: https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6540. Acesso em: 12 aug. 2026.