SKETSA BISNIS
type: channel
description: Sketsa Bisnis is a six-month scientific publication published by the faculty of social and political sciences, Yudharta Pasuruan University. with No : No ISSN Online 2460-0989 , No ISSN PRINT No : 2356-3672 .Sketsa Bisnis as a scientific study and information on Business contains scientific papers, summaries of the results of research, the latest critical thinking. Editors accept writers, researchers, practitioners, and anyone interested in contributing writings and scientific works that have never been published in other print media.
publisher: Universitas Yudharta Pasuruan
language: en
publication name: SKETSA BISNIS
issn: 2356-3672
items: Exploring the Determinants of Job Satisfaction and Work Motivation: A Human Resource Management Perspective
items: Strengthening the Competitiveness of Fashion MSMEs as a Regional Economic Development Strategy: The Role of Market Sensing Capability, Product Innovation, and Business Strategy in Pasuruan Regency
items: Understanding Green Purchasing Behavior toward Green Consumer Products: A Study of Consumers in Batam, Indonesia
items: The Influence of Profitability and Good Corporate Governance on Company Value: The Role of Dividend Policy
items: The Effect of Work Coordination and Teamwork on Employee Performance: A Study on Employees of The Sales Division at PT X
items: The Mediating Role of Brand Love in the Relationship Between Brand Experience, Customer Satisfaction, and Word-of-Mouth
items: The Influence of Absorptive Capacity and Entrepreneurial Orientation on Innovation Performance: A Study of Digital Printing Businesses in Padang and Bukittinggi
items: Adaptation Strategy Of Cirebon Batik Business MSMEs To The Trend Of Protectionism And Fragmentation Of The Global Export Market
items: The Role of Digital Mindset in Mediating the Relationship between Technological Literacy and the Sustainability of Social Digital Businesses in F&B MSMEs in Pasuruan Regency
items: Digital Marketing Business Strategy for Halal Products in Tangerang City: A Case Study of the Seblak Crackers MSME
items: A Bibliometric and Systematic Literature Review on the Concept, Dimensions, and Measurement of Sustainable Financial Literacy
items: The Influence of E-Wallet Usage and Lifestyle on Consumptive Behavior with Self-Control as a Moderating Variable
items: Analysis of Factors Affecting Users Intention to Book Hotels through Online Applications
items: Assessing the Effectiveness of Design Thinking to Foster Green Entrepreneurship Among Students: A Case Study in Mangrove Ecotourism
items: Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products
items: Design of Power Pole Delivery Distribution in a Business Project at PT XYZ Bandung Branch Using DMAIC Method
items: The Moderating Role of Green Price on the Influence of Environmental Awareness and Product Uniqueness on Ecoprint Product Purchase Decisions in Malang Regency
items: Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping
items: The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry
items: Strengthening Brand Image through Integrated Marketing Communication: A Case Study of Sekolah Kak Seto's Approach to Educational Service Marketing
items: The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City
items: Financial Sustainability Of Microfinance Institutions In Kuningan Regency
items: Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City
items: The Impact of Banking Digitalization on Customer Satisfaction and Loyalty in BPRs: Systematic Literature Review
items: Between Lifestyle and Financial Responsibility: The Moderating Effect of Financial Imprudence in Islamic Higher Education Contexts
items: Examining the Impact of Instagram Engagement and Organizational Transparency on Social Donation Intentions: The Moderating Role of Trust
items: The Flexible Work Practices and Employee Performance: An Empirical Study on Productivity Outcomes
items: Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic
items: The Role of Audit Opinion: CEO Turnover, Financial Distress, Company Growth on Audit Opinion Shopping
items: The The Role of Satisfaction as a Mediator of the Influence of Facilities and Location on Revisit Intention: A Study at the Unit Bumi Kepanduan Sentul Bogor

Exploring the Determinants of Job Satisfaction and Work Motivation: A Human Resource Management Perspective
type: item
description: Introduction: This study examines the relationship between work motivation and job satisfaction among employees, both regarded as critical determinants of performance and organizational effectiveness. Methodology: A quantitative descriptive-correlational design was used, involving 50 employees. Data were collected via a five-point Likert scale questionnaire covering five work motivation and five job satisfaction indicators. Descriptive statistics assessed each variable's level, while Pearson and Spearman correlations and simple linear regression examined the effect of work motivation on job satisfaction. Results: Work motivation (M = 4.17) and job satisfaction (M = 4.08) were both categorized as high. However, reliability testing revealed Cronbach's Alpha coefficients below the recommended 0.70 threshold for both constructs. Correlation analyses showed no statistically significant relationship between the variables (p > 0.05), and regression confirmed this, with work motivation explaining a negligible proportion of variance in job satisfaction (R² = 0.0005). Conclusion: These findings diverge from classical propositions such as Herzberg's Two-Factor Theory that assume a close link between motivation and satisfaction. Rather than a mere limitation, this divergence offers a theoretical contribution: it challenges the assumed universality of motivation–satisfaction linkages and echoes global HRM calls for context-sensitive models over uniform application of Western-derived theory. Still, low reliability and restricted sample variance warrant cautious interpretation. Future research should prioritize rigorous instrument piloting, larger representative samples, and cross-context replication to clarify whether this decoupling reflects a genuine contextual phenomenon or a measurement artifact.
subject: Articles
  topic: section
subject: Job Satisfaction
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: Human Resource Management
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Empirical Study
  topic: keywords
creator: Eko Agus Alfiantoro
creator: Any Urwatul Wusko
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-08-20
publication date: 2026-08-20
starting page: 116
ending page: 124
doi: 10.35891/ty7qsg29

Strengthening the Competitiveness of Fashion MSMEs as a Regional Economic Development Strategy: The Role of Market Sensing Capability, Product Innovation, and Business Strategy in Pasuruan Regency
type: item
description: This study examines the effect of market sensing capability, product innovation, and business strategy on competitive advantage among fashion micro, small, and medium enterprises (MSMEs) in Pasuruan Regency, grounded in the Resource-Based View (RBV). A total of 100 respondents were selected from fashion MSMEs registered with the Pasuruan Regency Cooperatives Office using purposive sampling. Data were analyzed through validity, reliability, classical assumption, multiple linear regression, partial (t), and simultaneous (F) tests using IBM SPSS Statistics 22. The three predictors jointly explained 50.3% of the variance in competitive advantage). Market sensing capability and business strategy showed a positive and significant effect, whereas product innovation showed a significant but negative effect, indicating that innovation efforts have not yet been efficiently converted into a valuable, rare, and hard-to-imitate resource. The main challenges include a lack of innovation due to seasonal trends. Businesses can implement direct market monitoring by taking swift action, innovating their products, and planning business strategies to achieve their long-term goals or objectives. Simultaneously, all three variables significantly affect competitive advantage. This study extends prior work on food-product MSMEs by adding business strategy as a predictor within the fashion MSME context, where product imitability is comparatively high. The findings suggest that fashion MSMEs should manage innovation more efficiently while strengthening market sensing and cost-focused, hard-to-imitate business strategies to sustain competitive advantage.
subject: Articles
  topic: section
subject: Competitive Advantage
  topic: keywords
subject: Business Strategy
  topic: keywords
subject: Fashion MSMEs
  topic: keywords
subject: Market Sensing Capability
  topic: keywords
subject: Product Innovation
  topic: keywords
subject: Resource Based View
  topic: keywords
creator: Kholid Murtadlo
creator: Sarifatul Jannah
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-30
publication date: 2026-07-30
starting page: 76
ending page: 90
doi: 10.35891/0w2hsw90

Understanding Green Purchasing Behavior toward Green Consumer Products: A Study of Consumers in Batam, Indonesia
type: item
description: In industrial cities like Batam, awareness regarding the necessity of such environmentally friendly goods is starting to increase. However, level of actual green purchase behavior among consumers is still relatively low and often does not match the level of intention or awareness. Guided by the Theory of Planned Behavior (TPB), this study implements an investigation on determinants of green purchase behavior for green consumer products in Batam. In this context, quantitative approach was performed, with data gained from questionnaires targeted to 210 sample respondents, who reflect as the customers of green products for the daily needs category in Batam. Analysis data utilized through SMARTPLS software. The findings reveal that TPB dimensions of attitude and subjective norms do not perform a significant influence on shaping green purchase intention and green purchase behavior, indicating that favorable evaluations and social pressures alone are insufficient to encourage environmentally friendly purchasing among consumers in Batam. In contrast, green self-efficacy and environmental knowledge significantly as well as positively affect both green purchase intention and behavior, suggesting that consumers’ confidence in their own capability in contributing to such environmental preservation and their understanding of environmental issues play more important roles in shaping actual purchasing behavior. Furthermore, green purchase intention significantly mediates the relationships between green self-efficacy and green purchase behavior as well as between environmental knowledge and green purchase behavior.
subject: Articles
  topic: section
subject: green purchase behavior
  topic: keywords
subject: green purchase attitude
  topic: keywords
subject: subjective norms
  topic: keywords
subject: green self efficacy
  topic: keywords
subject: environmental knowledge
  topic: keywords
creator: Fendy Cuandra
creator: Citra Arka Putri
creator: Andina Fasha
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-30
publication date: 2026-07-30
starting page: 92
ending page: 115
doi: 10.35891/4x23sm60

The Influence of Profitability and Good Corporate Governance on Company Value: The Role of Dividend Policy
type: item
description: Introduction: This study aims to examine the effects of profitability and Good Corporate Governance (GCG) on firm value, with dividend policy serving as an intervening variable, in coal mining companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. Methods: An explanatory research approach was employed using purposive sampling, resulting in a sample of 13 annual reports of coal mining companies. The data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS 7.0 software. Results: The findings reveal that profitability has no significant effect on dividend policy, and Good Corporate Governance also has no significant effect on dividend policy. However, profitability and Good Corporate Governance each have a significant positive effect on firm value. Dividend policy, on the other hand, does not significantly affect firm value. Furthermore, dividend policy does not mediate the relationship between profitability and firm value, nor does it mediate the relationship between Good Corporate Governance and firm value. Conclusion: Coal mining companies should strengthen profitability strategies and corporate governance practices to enhance firm value. Since dividend policy does not act as a mediating variable, managerial focus should be directed toward operational and governance improvements. Future research could expand by incorporating other moderating or mediating variables and exploring different industrial sectors to broaden the applicability of the findings.
subject: Articles
  topic: section
subject: Work Coordination
  topic: keywords
subject: Teamwork
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Asih Marini Wulandari
creator: Haya Amalia Firdausi
creator: Didik Indarwanta
creator: Nuraeni Nuraeni
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-24
publication date: 2026-07-24
starting page: 62
ending page: 75
doi: 10.35891/xqatxr23

The Effect of Work Coordination and Teamwork on Employee Performance: A Study on Employees of The Sales Division at PT X
type: item
description: Introduction: Employee performance is a crucial factor in supporting organizational success. However, delays in information exchange and managerial decision-making continue to reduce work effectiveness. This research examines the effects of work coordination and teamwork on employee performance in the Sales Division of PT X. Methods: This research applied a quantitative explanatory approach. Data were obtained from questionnaires completed by 120 employees selected through a saturated sampling technique and were processed using multiple linear regression analysis. Results: The findings indicate that work coordination and teamwork each have a positive and significant influence on employee performance. Simultaneously, both variables also show a significant effect, with teamwork contributing more strongly than work coordination. Conclusion: The Sales Division of PT X should strengthen communication in work coordination and foster a more adaptive teamwork culture to enhance employee performance. Building on these findings, subsequent research could incorporate additional performance-related variables and examine different organizational settings to broaden the applicability of the results.
subject: Articles
  topic: section
subject: Work Coordination
  topic: keywords
subject: Teamwork
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Rintan Nurhayati Putri Putri
creator: Sri Surjani Tjahjawati Tjahjawati
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-22
publication date: 2026-07-22
starting page: 47
ending page: 61
doi: 10.35891/6jfq7m42

The Mediating Role of Brand Love in the Relationship Between Brand Experience, Customer Satisfaction, and Word-of-Mouth
type: item
description: The rapid growth of the global smartphone industry has made smartphones an essential part of modern life. In Indonesia, the number of smartphone users increased from 191.4 million in 2023 to 195.3 million in 2024, intensifying market competition. In this dynamic environment, fostering emotional bonds between brands and consumers has become strategically important for achieving sustainable competitive advantage. This study investigates the mediating role of brand love in the relationship between brand experience and both customer satisfaction and word-of-mouth (WOM) behavior among Indonesian smartphone users. A quantitative approach with a cross-sectional survey design was employed. Data were collected from 187 respondents through an online questionnaire. The measurement model was assessed using convergent validity, discriminant validity, and composite reliability tests, while the structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The findings reveal that brand experience has a positive and significant effect on brand love. Furthermore, brand love positively and significantly influences customer satisfaction and WOM. Mediation analysis confirms that brand love significantly mediates the relationship between brand experience and customer satisfaction, as well as the relationship between brand experience and WOM. These results indicate that positive brand experiences strengthen consumers’ emotional attachment to smartphone brands, leading to higher satisfaction and greater willingness to share positive recommendations. This study contributes to the marketing literature by explaining the psychological mechanism through which brand experience influences customer satisfaction and positive communication behavior through the development of brand love.
subject: Articles
  topic: section
subject: Brand Experience
  topic: keywords
subject: Brand Love
  topic: keywords
subject: Satisfaction
  topic: keywords
subject: Word-of-Mouth
  topic: keywords
subject: Smartphone
  topic: keywords
creator: Muhamad Syaeful Anwar
creator: Liesta Verawati
creator: Mona Tiorina Manurung
creator: Fanniya Dyah Prameswari
creator: Amelia Devi Putri Ariyanto Ariyanto
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 26
ending page: 46
doi: 10.35891/48pzqv63

The Influence of Absorptive Capacity and Entrepreneurial Orientation on Innovation Performance: A Study of Digital Printing Businesses in Padang and Bukittinggi
type: item
description: Increasing competition in the digital printing industry of Padang and Bukittinggi has made innovation essential for maintaining business sustainability and competitive advantage. However, limited absorptive capacity and entrepreneurial orientation prevent many firms from developing effective innovations in products, services, and operational processes. This study analyzes the effects of absorptive capacity and entrepreneurial orientation on innovation performance among digital printing enterprises using a quantitative approach. Data collected through questionnaires were analyzed using multiple linear regression in SPSS to evaluate both partial and simultaneous relationships between variables. The study reveals that superior innovation performance is shaped not only by internal resources but also by an organization’s ability to capture and transform external knowledge into valuable opportunities. Absorptive capacity enables firms to convert new information into meaningful innovations, while entrepreneurial orientation provides the strategic momentum to explore opportunities, embrace uncertainty, and pursue novel approaches. The interaction between these two capabilities creates a stronger innovation foundation, allowing organizations to remain adaptive and competitive amid continuous market transformation.
subject: Articles
  topic: section
subject: Absorptive Capacity
  topic: keywords
subject: Entrepreneurial Orientation
  topic: keywords
subject: Innovation Performance
  topic: keywords
subject: Digital Printing Business
  topic: keywords
subject: SMEs
  topic: keywords
creator: Khalila Nafsah
creator: Yuhendri LV
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 11
ending page: 25
doi: 10.35891/yk8fmy02

Adaptation Strategy Of Cirebon Batik Business MSMEs To The Trend Of Protectionism And Fragmentation Of The Global Export Market
type: item
description: This study examines the adaptation strategies of Cirebon Batik MSMEs in response to rising global protectionism and export market fragmentation. Using a descriptive quantitative approach and survey data from 46 MSME owners in the Trusmi Batik Cluster, analysis was conducted with Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that protectionist policies, such as tariffs and quotas, do not significantly influence MSME strategies, largely because most producers rely on intermediaries for export distribution. In contrast, global market fragmentation exerts a strong effect, explaining 61.5% of the variance in adaptation strategies. MSMEs respond by diversifying product portfolios, innovating designs, and adopting digital technologies to meet diverse consumer preferences and penetrate new market segments. These strategies highlight the importance of dynamic capabilities adaptive, integrative, and innovative in sustaining competitiveness. The study underscores that fragmentation should be seen not only as a challenge but also as an opportunity for cultural industries to expand through digital platforms and authenticity certification. Practically, the results suggest strengthening MSME support in branding, digital literacy, and international market access. Theoretically, the research extends Dynamic Capability Theory by demonstrating its relevance for cultural-based enterprises facing global trade uncertainty.
subject: Articles
  topic: section
subject: fragmentation
  topic: keywords
subject: protectionism
  topic: keywords
subject: strategy
  topic: keywords
subject: adaptation
  topic: keywords
subject: global
  topic: keywords
creator: Aniza Octoviani
creator: Afrida Sary Puspita
rights: Copyright (c) 2026 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 1
ending page: 11
doi: 10.35891/4yhnzq67

The Role of Digital Mindset in Mediating the Relationship between Technological Literacy and the Sustainability of Social Digital Businesses in F&B MSMEs in Pasuruan Regency
type: item
description: Introduction, this study focuses on the important role of micro, small, and medium enterprises (MSMEs) in Indonesia’s economy, particularly in the food and beverage (F&B) sector in Pasuruan Regency. Although digital marketing adoption continues to grow, many MSMEs still face challenges in achieving digital social business sustainability due to limited technological literacy and a lack of adaptive digital mindsets. Methods, this research uses a quantitative approach with path analysis processed through SPSS. The study examines how Technological Literacy affects Digital Social Business Sustainability, with Digital Mindset acting as a mediating variable among F&B MSMEs in Pasuruan Regency. Results, the findings show that Technological Literacy significantly influences both Digital Mindset (β = 0.215) and Digital Social Business Sustainability (β = 0.386). In addition, Digital Mindset has a significant positive impact on sustainability (β = 0.430). The model explains 76% of the variation in sustainability (R² = 0.76), indicating a strong predictive capability. Conclusion, the study concludes that Digital Mindset partially mediates the relationship between Technological Literacy and Digital Social Business Sustainability. These findings highlight the importance of enhancing both digital skills and adaptive thinking to strengthen MSME competitiveness in the digital era.
subject: Articles
  topic: section
subject: Technological Literacy
  topic: keywords
subject: Digital Mindset
  topic: keywords
subject: Digital Social Business Sustainability
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Mediation
  topic: keywords
creator: Miftahul Huda
creator: Sri Wahyuni
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 238
ending page: 248
doi: 10.35891/yz19f950

Digital Marketing Business Strategy for Halal Products in Tangerang City: A Case Study of the Seblak Crackers MSME
type: item
description: Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial roles in shaping online booking behavior. Methods; A quantitative approach was employed by distributing online questionnaires to individuals who had previously booked hotels online, resulting in 448 valid responses being collected. Data were analyzed with validity and reliability tests, and hypothesis testing was conducted using the Structural Equation Modeling (SEM) technique. Respondents were selected through judgmental sampling to ensure relevance. Results; The findings indicate that perceived trust is the key variable exerting a significant direct influence on booking intention, an effect which is moderated by promotional offers. Notably, external stimuli such as online reviews, convenience quotient, and mobile application quality primarily influence booking intention indirectly, acting through their significant impact on perceived trust, which functions as a key mediator. Conclusion; The study concludes that strengthening users’ trust, satisfaction, and overall digital experience can enhance consumers’ willingness to engage in online hotel booking. These results offer practical insights for application developers and hotel managers to design trustworthy, user-friendly platforms and promotional strategies that align with changing consumer expectations.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: halal product
  topic: keywords
subject: Marketing Strategy
  topic: keywords
subject: online marketing
  topic: keywords
creator: Nur Diana Dewi
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 271
ending page: 282
doi: 10.35891/a33mcz49

A Bibliometric and Systematic Literature Review on the Concept, Dimensions, and Measurement of Sustainable Financial Literacy
type: item
description: Introduction; Sustainable Financial Literacy (SFL) is a key 21st-century competency that integrates traditional financial literacy with awareness of environmental, social, and governance (ESG) aspects in economic decision-making. As sustainability challenges become increasingly central to global economic systems, understanding SFL has become essential for promoting responsible and ethical financial behavior. Method;This study employs a bibliometric and systematic literature review (SLR) approach on 357 relevant scholarly articles to map the evolution of the concept, publication trends, and measurement instruments of SFL. The bibliometric analysis was conducted to identify patterns of author collaboration, contributing countries, and dominant research domains. Meanwhile, the systematic analysis examined the conceptual and empirical dimensions of SFL, encompassing the cognitive (knowledge), affective (attitudes and values), and behavioral (sustainable financial actions) domains. Results; The findings indicate that SFL remains a relatively new research field, with major attention directed toward the integration of ESG principles into financial education, green investment, and digital financial inclusion. The measurement of SFL varies across studies, ranging from ordinal to ratio scales, and typically assesses knowledge, attitudes, and behaviors in a quantifiable manner. Conclusion; These findings underscore the strategic role of Sustainable Financial Literacy in enhancing sustainable investment decisions, fostering ethical financial behavior, and serving as a critical foundation in supporting the transition toward a green, inclusive, and ethical economy.
subject: Articles
  topic: section
subject: Sustainable Financial Literacy
  topic: keywords
subject: Green Financial Literacy
  topic: keywords
subject: Sustainable Financial Education
  topic: keywords
creator: Vikneswary Tirumalaisamy
creator: Noraini binti Moktar
creator: Antin Rakhmawati
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 283
ending page: 309
doi: 10.35891/j1tx4002

The Influence of E-Wallet Usage and Lifestyle on Consumptive Behavior with Self-Control as a Moderating Variable
type: item
description: Introduction; The purpose of this study was to measure and analyze the influence of e-wallet usage and lifestyle on consumer behavior, with self Discipline as a moderating variable among Muslim millennials in Bukittinggi City. Method; This study was quantitative with a descriptive approach. A sample of 300 respondents, representing Muslim millennials who use e-wallets in Bukittinggi City, was selected. Data collection involved observation and questionnaire distribution. The data were then analyzed using Structural Equation Modeling (SEM) techniques using the SmartPLS application. Results; The study revealed that both e-wallet usage and lifestyle have a positive and significant impact on consumptive behavior among Muslim millennials in Bukittinggi. Additionally, self-discipline was found to significantly weaken the influence of lifestyle on consumptive behavior, while its moderating effect on the relationship between e-wallet usage and consumptive behavior was not significant. Conclusion;Self-discipline, as a form of self-discipline, has a significant moderating effect in weakening the relationship between lifestyle and consumptive behavior among Muslim millennials in Bukittinggi City. However, its moderating effect on the relationship between e-wallet usage and consumptive behavior is not statistically significant.
subject: Articles
  topic: section
subject: Financial literacy
  topic: keywords
subject: Mass Mentality
  topic: keywords
subject: Behavioral Intention
  topic: keywords
subject: Risk Perception
  topic: keywords
creator: Widia Sukra
creator: Asyari
creator: Hesi Eka Puteri
creator: Rini Elvira
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 384
ending page: 400
doi: 10.35891/0qqq8g70

Analysis of Factors Affecting Users Intention to Book Hotels through Online Applications
type: item
description: Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial roles in shaping online booking behavior. Methods; A quantitative approach was employed by distributing online questionnaires to individuals who had previously booked hotels online, resulting in 448 valid responses being collected. Data were analyzed with validity and reliability tests, and hypothesis testing was conducted using the Structural Equation Modeling (SEM) technique. Respondents were selected through judgmental sampling to ensure relevance. Results; The findings indicate that perceived trust is the key variable exerting a significant direct influence on booking intention, an effect which is moderated by promotional offers. Notably, external stimuli such as online reviews, convenience quotient, and mobile application quality primarily influence booking intention indirectly, acting through their significant impact on perceived trust, which functions as a key mediator. Conclusion; The study concludes that strengthening users’ trust, satisfaction, and overall digital experience can enhance consumers’ willingness to engage in online hotel booking. These results offer practical insights for application developers and hotel managers to design trustworthy, user-friendly platforms and promotional strategies that align with changing consumer expectations.
subject: Articles
  topic: section
subject: Stimulus-Organism-Response
  topic: keywords
subject: Online Hotel Booking Intention
  topic: keywords
subject: Online Review
  topic: keywords
subject: Mobile Application Quality
  topic: keywords
subject: Perceived Trust
  topic: keywords
creator: Lady Lady
creator: Jesslieca Jesslieca
creator: Fendy Cuandra
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-10-30
publication date: 2025-10-30
starting page: 249
ending page: 270
doi: 10.35891/fddqfq77

Assessing the Effectiveness of Design Thinking to Foster Green Entrepreneurship Among Students: A Case Study in Mangrove Ecotourism
type: item
description: Introduction; Environmental issues in coastal areas, such as the reduction of mangrove forest area in Pesisir Timur Surabaya (PAMURBAYA), are driven by urban development and pose threats to human activities. This environmental challenge has sparked interest in entrepreneurship as a means to develop innovative and sustainable solutions. Increasing youth participation is seen as essential to balancing economic, social, and environmental benefits. Method; This study explores the effectiveness of Design Thinking in fostering a green entrepreneurial attitude among youth. The research focused specifically on business administration students participating in Design Thinking activities held at the mangrove ecotourism site in Gunung Anyar, Surabaya. A thematic analysis was conducted on the findings alongside a review of current literature to gain a deeper understanding. Results; The study found that the Design Thinking process successfully encouraged students to shift their mindset, enabling them to identify environmental problems as business opportunities. Students generated innovative, sustainability-oriented ideas, reflecting a change in attitude toward green entrepreneurship. Conclusion; This study contributes theoretically by demonstrating that Design Thinking can act as a catalyst for green entrepreneurship practices. Practically, it suggests integrating Design Thinking workshops into entrepreneurship courses to stimulate youth-led green business initiatives.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Green Entrepreneurship
  topic: keywords
subject: Design Thinking
  topic: keywords
subject: Youth
  topic: keywords
creator: Mima Kurniasih
creator: Billy Purwocaroko Noeringtyas
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 401
ending page: 416
doi: 10.35891/zm6kwq39

Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products
type: item
description: streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.
subject: Articles
  topic: section
subject: Live Streaming Shopping
  topic: keywords
subject: Social Commerce
  topic: keywords
subject: Z Generation
  topic: keywords
subject: Cosmetic Products
  topic: keywords
subject: Purchase intention
  topic: keywords
creator: Renny Christiarini
creator: Wendy Wihue Tarekar
creator: Lily Purwianti
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 193
ending page: 216
doi: 10.35891/gr2tkz46

Design of Power Pole Delivery Distribution in a Business Project at PT XYZ Bandung Branch Using DMAIC Method
type: item
description: Introduction; This study aims to identify the causes of delays in the distribution of electricity pole shipments in the PT XYZ Bandung Branch project and formulate improvement solutions. Method; This research was conducted through the Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) approach to identify the distribution process, measure current performance, classify and analyze the root causes of problems causing delays, and design improvements with the aim of minimizing delivery delays in similar projects. Result; The results showed that there were three main causes of delay with a contribution of 68% to the twelve causes of delay. In this study, a DPMO value of 20,833 was obtained with a sigma level of 3.5. Conclusion; Researchers suggest taking corrective action with 5W + 1H analysis based on the root cause of the problem. The implementation of these improvements is expected to increase the efficiency of the electric pole distribution process and company guidelines supported by continuous supervision.
subject: Articles
  topic: section
subject: Distribution
  topic: keywords
subject: Delivery Delay
  topic: keywords
subject: DMAIC
  topic: keywords
subject: 5W+1H
  topic: keywords
creator: Muhamad Nailul Hikam
creator: Muhamad Rizal
creator: Nurillah Jamil Achmawati Novel
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 351
ending page: 368
doi: 10.35891/1xakem05

The Moderating Role of Green Price on the Influence of Environmental Awareness and Product Uniqueness on Ecoprint Product Purchase Decisions in Malang Regency
type: item
description: The purpose of this research Introduction is to identify the extent to which the moderation role of green price influences the relationship between environmental awareness and product uniqueness with purchasing decisions of ecoprint products in Malang Regency. This study employs a quantitative research method, Method; The sampling technique utilizes purposive sampling with a total population of 103 respondents. Data analysis was conducted using multiple linear regression with the assistance of Statistical Package for the Social Science (SPSS) version 25. Results; Based on the research findings, environmental awareness has a significant effect on purchasing decisions, while product uniqueness does not have a significant effect on purchasing decisions. Additionally, green price is proven to moderate the relationship between environmental awareness and purchasing decisions as well as the relationship between product uniqueness and purchasing decisions. Conclusion; The study concludes that green price plays an important moderating role in strengthening the influence of environmental awareness and product uniqueness on purchasing decisions for ecoprint products in Malang Regency.
subject: Articles
  topic: section
subject: green price
  topic: keywords
subject: environmental awareness
  topic: keywords
subject: product uniqueness
  topic: keywords
subject: purchase decision
  topic: keywords
creator: Nur Ajizah
creator: Nur Hidayati
creator: Nuril Khikmawati
creator: Nur Riski Rohmayanti
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-03
publication date: 2025-07-03
starting page: 12
ending page: 27
doi: 10.35891/jsb.v12i1.5512

Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping
type: item
description: Introduction; This research explores the factors influencing purchase intention through live streaming shopping in the fashion sector on social commerce platforms in Batam City. With the rising popularity of online shopping through interactive streaming channels, it is essential to understand the key determinants of consumer purchasing behavior in this context. The research model integrates constructs of interactivity, informativeness, professionalism, attitude, and impulsiveness as potential predictors of purchase intention, with trust serving as a mediator. Methods; Data was collected through an online survey of active live streaming shopping users in Batam. Measurement metrics utilized a 5-point Likert scale to assess these variables. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results; The analysis results reveal that interactivity, professionalism, and attitude have a significant positive impact on both trust and purchase intention. Informativeness positively influences trust but does not significantly affect purchase intention, while impulse buying positively affects purchase intention without influencing trust. Conclusion; Trust plays a strong mediating role in the relationships between interactivity, professionalism, attitude, and informativeness with purchase intention, except for impulse buying. These findings provide valuable insights for marketers in designing more effective marketing strategies through live streaming channels and are expected to enhance understanding of consumer shopping behavior.
subject: Articles
  topic: section
subject: interactivity
  topic: keywords
subject: informativeness
  topic: keywords
subject: profesionalization
  topic: keywords
subject: personal impulsive
  topic: keywords
subject: attitude
  topic: keywords
creator: Nathania Jocelyn
creator: Renny Christiarini
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-04
publication date: 2025-07-04
starting page: 28
ending page: 45
doi: 10.35891/jsb.v12i01.5658

The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry
type: item
description: Introduction; MSMEs face serious challenges in facing the industrial revolution 4.0 and the era of society 5.0, where there are changes in tastes, trends and increasingly competitive business competition. This condition requires MSMEs to continue to innovate even though data shows that not all MSMEs have transformed and innovated. This study aims to analyze the influence of customer knowledge, networking and cultural knowledge on product innovation and new product success with market orientation as an intervening. Methods; The research methodology uses a survey technique on 281 respondents of food & beverage MSME actors in Batam City, and the collected data is processed using SmartPLS software version 3.0. Result; The results of the study indicate that there is a significant positive influence of customer knowledge, networking and cultural knowledge variables on product innovation and new product success, and market orientation can mediate the relationship. Conclusion; The results of this study can be a reference for MSME actors in running their businesses to remain competitive in the era of globalization.
subject: Articles
  topic: section
subject: customer knowledge
  topic: keywords
subject: networking
  topic: keywords
subject: cultural knowledge
  topic: keywords
subject: market orientation
  topic: keywords
subject: product innovation
  topic: keywords
subject: new product success
  topic: keywords
creator: Wisnu Yuwono
creator: Erica Fortuna
creator: Yandi Suprapto
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-05
publication date: 2025-07-05
starting page: 46
ending page: 63
doi: 10.35891/jsb.v12i1.6143

Strengthening Brand Image through Integrated Marketing Communication: A Case Study of Sekolah Kak Seto's Approach to Educational Service Marketing
type: item
description: Introduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image. The research is motivated by the growing importance of integrated marketing communication in shaping a positive public perception of educational institutions, particularly amid increasingly competitive conditions. The research question formulated is: "How does Sekolah Kak Seto implement marketing communication strategies to improve its brand image?". Methods: This study employs a descriptive qualitative method, with data collected through interviews, observations, and literature reviews. Results: The findings indicate that the strategies applied are based on the Integrated Marketing Communication (IMC) framework, which includes advertising, sales promotion, public relations, personal selling, and direct marketing. Conclusion: These strategies have been proven to positively impact the enhancement of the brand image and the overall growth of Sekolah Kak Seto.
subject: Articles
  topic: section
subject: Marketing Strategy
  topic: keywords
subject: Marketing Communication
  topic: keywords
subject: Brand Image
  topic: keywords
creator: Shofi Tiara
creator: Dian Fordian
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-07
publication date: 2025-07-07
starting page: 1
ending page: 11
doi: 10.35891/jsb.v12i1.4741

The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City
type: item
description: Introduction: The Fourth Industrial Revolution has triggered a fundamental shift in the global economic structure, significantly influencing the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to evaluate the effectiveness of digital technology adoption in enhancing the competitiveness of MSMEs in the creative industry sector in Tangerang City. Methods: Utilizing the Technology-Organization-Environment (TOE) framework, this research applies a quantitative approach through an evaluative survey design involving 128 MSME actors who have integrated digital systems into their business operations. Results: The findings reveal that approximately 78% of respondents reported an increase in sales ranging from 20% to 35% following digital adoption, while 64% successfully expanded their market reach to national and international levels. Moreover, digital technology implementation has proven to significantly improve operational efficiency and accelerate product innovation processes, thereby strengthening the competitive edge of MSMEs. However, several challenges remain, such as limited access to formal digital training, low levels of digital literacy, and uneven availability of digital infrastructure across regions. Conclusion: The study concludes that optimal digital technology implementation can generate substantial positive impacts on MSME performance and competitiveness, provided there is strategic support from government bodies, educational institutions, and the private sector. Strengthening multi-stakeholder collaboration and building an inclusive and sustainable digital ecosystem are key strategies for advancing MSME transformation in the digital economy era. This research offers valuable implications for policy formulation and strategic empowerment of technology-based MSMEs in Indonesia.
subject: Articles
  topic: section
subject: Digital Technology
  topic: keywords
subject: Competitiveness
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Creative Industry
  topic: keywords
creator: Dwi Prasetyo
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-08
publication date: 2025-07-08
starting page: 64
ending page: 84
doi: 10.35891/jsb.v12i1.6361

Financial Sustainability Of Microfinance Institutions In Kuningan Regency
type: item
description: Introduction: This study investigates the influence of Financial Reporting Quality, Internal Control Effectiveness, and Financial Risk Behavior on the Financial Sustainability of Microfinance Institutions (MFIs) in Kuningan Regency from an accounting perspective. Method; Using a quantitative approach, data were collected from 116 respondents—including directors, managers, and finance heads of MFIs—through structured questionnaires and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results; The results show that Financial Reporting Quality and Internal Control Effectiveness positively and significantly affect financial sustainability, while Financial Risk Behavior has a significant negative impact, with the model demonstrating strong predictive power (R² = 0.984), thus emphasizing the role of accounting quality and rational decision-making in sustaining MFIs. Conclusion; These findings support the theoretical frameworks of Agency Theory and Behavioral Accounting Theory and suggest the importance of extending research beyond Kuningan Regency to include other influencing variables such as regulatory support or technological advancement.
subject: Articles
  topic: section
subject: Financial Reporting Quality
  topic: keywords
subject: Internal Control
  topic: keywords
subject: Financial Risk Behavior
  topic: keywords
subject: Accounting
  topic: keywords
subject: Microfinance Institutions
  topic: keywords
creator: Amir Hamzah
creator: Yudi Febriansyah
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-14
publication date: 2025-07-14
starting page: 85
ending page: 99
doi: 10.35891/jsb.v12i01.6260

Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City
type: item
description: Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a survey involving ritel companies in various sectors in the Batam city area, by distributing questionnaires to 350 people in various retail companies in the city of Batam is a research method used to test the relationship between variables. Results; The results showed that social media innovation, market orientation, entrepreneurial orientation, and competitor orientation significantly affect marketing performance, both directly and indirectly through competitive advantage. Competitive advantage acts as a factor that strengthens the influence of these variables on marketing performance. Conclusion; This research suggests that ritel businesses should continue to innovate, maintain the right market orientation, and focus on entrepreneurship and understanding of competitors to create a sustainable competitive advantage
subject: Articles
  topic: section
subject: Competitive Advantage
  topic: keywords
subject: Marketing Performance
  topic: keywords
subject: Retail
  topic: keywords
subject: Market Orientation
  topic: keywords
subject: Entrepreneurial Orientation
  topic: keywords
creator: Fendy Cuandra
creator: Willien Agustian
creator: Lady
creator: Lily Purwianti
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-16
publication date: 2025-07-16
starting page: 100
ending page: 121
doi: 10.35891/jsb.v12i01.6540

The Impact of Banking Digitalization on Customer Satisfaction and Loyalty in BPRs: Systematic Literature Review
type: item
description: Introduction: This study analyzes the impact of banking service digitalization on customer satisfaction and loyalty in Rural Banks (BPR). Loyalty is a key factor in ensuring business stability in the banking sector, and digitalization plays a strategic role in fostering it. The research aims to explore how digital services influence customer behavior in the context of rural banking. Method: This study employs a Systematic Literature Review (SLR) by analyzing 20 Scopus-indexed articles published between 2005 and 2025. The selected literature focuses on digital banking services, customer satisfaction, and loyalty, particularly within the scope of rural banking institutions. Results: The findings indicate that the adoption of digital services is significantly influenced by perceived ease of use, perceived usefulness, trust, security, and compatibility with customers’ lifestyles. Trust emerges as a key mediating factor in shaping continued usage behavior. Moreover, loyalty is affected not only by technological features but also by emotional, personalized, and locally relevant experiences. Conclusion: The study highlights that the main challenge in rural areas is resistance to digitalization due to low digital literacy and concerns over data privacy. It recommends that BPRs prioritize digital literacy programs, ensure system transparency and security, and combine physical and digital services. Strategic partnerships with fintech and other stakeholders are also vital for achieving inclusive and sustainable digital transformation.
subject: Articles
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Rural Bank
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
creator: Maulana Yusup
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-23
publication date: 2025-07-23
starting page: 122
ending page: 136
doi: 10.35891/jsb.v12i01.6240

Between Lifestyle and Financial Responsibility: The Moderating Effect of Financial Imprudence in Islamic Higher Education Contexts
type: item
description: Introduction: This study aims to examine the influence of lifestyle on personal financial management, with financial imprudence serving as a moderating variable. The focus is on students at Islamic State Higher Education Institutions (PTKIN) in West Sumatra, where increasing consumer behavior raises concerns about financial discipline among young adults. Method: A quantitative survey method was employed, with data collected through a Likert-scale questionnaire distributed via Google Forms. The population consisted of PTKIN students in West Sumatra. A total of 288 responses were collected, with 271 valid after data screening. Sampling was conducted using the Rao Purba formula. Data were analyzed using the Warp Partial Least Squares method through WarpPLS 7.0 software. Result: Findings indicate that lifestyle has a positive and significant effect on personal financial management (p-value = 0.056 < 0.05). Additionally, financial imprudence moderates the relationship between lifestyle and financial management, as evidenced by an interaction coefficient of 0.080. While the moderating effect is statistically significant, it is relatively small in magnitude.Conclusion: Lifestyle significantly shapes how individuals manage their personal finances. A more balanced lifestyle tends to support better financial practices. Furthermore, financial imprudence—as a reflection of excessive or wasteful spending—can either strengthen or diminish this relationship, suggesting its critical yet nuanced role in financial behavior dynamics.
subject: Articles
  topic: section
subject: Lifestyle
  topic: keywords
subject: Personal financial management
  topic: keywords
subject: Financial imprudence
  topic: keywords
creator: Indri Perdana
creator: Iiz Izmuddin
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-23
publication date: 2025-07-23
starting page: 137
ending page: 146
doi: 10.35891/jsb.v12i01.6366

Examining the Impact of Instagram Engagement and Organizational Transparency on Social Donation Intentions: The Moderating Role of Trust
type: item
description: Introduction: This study investigates the influence of Instagram engagement and organizational transparency on the public's interest in channeling social donations, while also examining the moderating role of trust in these relationships. The research responds to the growing relevance of digital platforms and transparency in encouraging charitable behavior, particularly within local community contexts. Method: The study employed a quantitative approach using primary data collected from 160 respondents in the Tilatang Kamang community, Agam Regency. Data were gathered via a Likert-scale questionnaire distributed through Google Forms. The independent variables were Instagram engagement and Transparency, the dependent variable was Interest in Channeling Social Donations, and Trust served as a moderating variable. Purposive sampling was used, and data analysis was conducted using WarpPLS 7.0. Results: Findings reveal that Instagram significantly and positively affects donation interest (β = 0.69; P = 0.01; R² = 0.47), as does Transparency (β = 0.58; P = 0.01; R² = 0.34). Trust was shown to significantly moderate both relationships: it strengthened the effect of Instagram on donation interest (moderation coefficient = 0.26; R² = 0.22; P = 0.01) and also enhanced the effect of Transparency (moderation coefficient = 0.14; R² = 0.34; P = 0.04). Conclusion: The results suggest that Instagram and transparency are effective drivers of interest in social donations within community settings. Moreover, trust acts as a critical moderating factor that amplifies these effects, highlighting its importance in the design of digital philanthropic strategies.
subject: Articles
  topic: section
subject: Trust
  topic: keywords
subject: transparency
  topic: keywords
subject: Transparency
  topic: keywords
subject: Donation Interest
  topic: keywords
subject: Instagram Engagement
  topic: keywords
creator: Elma Yulianti
creator: Asyari
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-25
publication date: 2025-07-25
starting page: 147
ending page: 162
doi: 10.35891/jsb.v12i1.6390

The Flexible Work Practices and Employee Performance: An Empirical Study on Productivity Outcomes
type: item
description: Introduction: This study aims to determine the influence of Flexible Working Arrangement (FWA) on employee productivity, particularly among employees in the lifestyle category at PT X. In the context of evolving workplace trends, FWA is seen as a strategic approach to enhance productivity, efficiency, and work satisfaction. Method: The research employs a quantitative method with a descriptive-verificative approach. Data were collected through observation, interviews, and the distribution of questionnaires to 71 respondents. The sampling technique used is the saturated sampling method. The data were analyzed using simple linear regression. Result: The results show that the Flexible Working Arrangement has a positive and significant effect on employee productivity. The analysis revealed a coefficient of determination (R²) of 36.48%, indicating that FWA explains approximately one-third of the variance in employee productivity. The remaining 63.52% is likely influenced by other factors not explored in this study. Conclusion: The findings suggest that Flexible Working Arrangement plays a role in enhancing employee productivity at PT X, particularly within the lifestyle category. However, other factors outside of FWA also contribute to productivity outcomes and should be explored in future research.
subject: Articles
  topic: section
subject: Flexible Working Arrangement
  topic: keywords
subject: Employee Productivity
  topic: keywords
subject: Productivity
  topic: keywords
subject: Flexible Over Working Time
  topic: keywords
subject: Flexible Over Location Of Work
  topic: keywords
creator: Nabila Vidi Paramestri
creator: Ria Arifianti
creator: Ratna Meisa Dai
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-25
publication date: 2025-07-25
starting page: 163
ending page: 176
doi: 10.35891/jsb.v12i1.6521

Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic
type: item
description: Introduction: This study investigates the influence of service quality, perceived price, and location on customer satisfaction in the context of Soappahollic, a beauty retail business. While prior research has examined these variables individually, limited attention has been given to their combined effects in the beauty retail sector. This research aims to address this gap by analyzing how these three factors simultaneously shape customer satisfaction. Method: The study adopts a quantitative approach using a survey design. Data were collected from 200 Soappahollic customers through simple random sampling. The collected data were analyzed using Structural Equation Modeling with the SmartPLS software to evaluate the relationships among service quality, perceived price, location, and customer satisfaction. Result: The analysis revealed that all three independent variables significantly influence customer satisfaction. Specifically, service quality (p = 0.004), perceived price (p = 0.0097), and location (p = 0.0458) were found to have a positive and statistically significant effect. Among these, service quality emerged as the most dominant factor contributing to customer satisfaction. Conclusion: The findings highlight the critical role of integrating high service quality, fair pricing strategies, and strategic store location in enhancing customer satisfaction and loyalty. This study provides practical insights for managers in the beauty retail industry to design more effective customer service strategies and contributes to the literature by emphasizing the interconnected impact of these variables in a retail setting
subject: Articles
  topic: section
subject: Service quality
  topic: keywords
subject: Perceived price
  topic: keywords
subject: Location
  topic: keywords
subject: Customer satisfaction
  topic: keywords
creator: Damelina Basauli Tambunan
creator: Thyrza Farizah Yosina
creator: Teofilus
rights: Copyright (c) 2025 SKETSA BISNIS
date: 2025-07-26
publication date: 2025-07-26
starting page: 177
ending page: 192
doi: 10.35891/jsb.v12i1.6001

The Role of Audit Opinion: CEO Turnover, Financial Distress, Company Growth on Audit Opinion Shopping
type: item
description: Introduction; Environmental issues in coastal areas, such as the reduction of mangrove forest areas in the Pesisir Timur Surabaya (PAMURBAYA), are driven by urban development and environmentally unfriendly human activities. This phenomenon calls for entrepreneurship that adopts innovative and sustainable approaches, particularly by involving youth to create a balance between economic, social, and environmental benefits. The study aims to explore the effectiveness of Design Thinking in fostering a green entrepreneurial attitude among the youth. Method; This study focuses on the participation of business administration students in Design Thinking activities conducted at the mangrove ecotourism area in Gunung Anyar, Surabaya. A thematic analysis was performed on both research findings and current literature to gain a broader and more detailed understanding of how Design Thinking can shape sustainable entrepreneurial behavior. Results; The findings indicate that the Design Thinking process successfully encouraged students to shift their mindset viewing environmental problems as potential business opportunities. Through this process, participants were able to generate innovative and sustainability-oriented business ideas that align with green entrepreneurship principles. Conclusion; This study provides a theoretical contribution by demonstrating that Design Thinking can act as a catalyst for green entrepreneurship practices. From a practical perspective, it suggests integrating Design Thinking workshops into entrepreneurship courses to stimulate youth-led green business initiatives.
subject: Articles
  topic: section
subject: Audit opinion
  topic: keywords
subject: Audit Opinion Shopping
  topic: keywords
subject: CEO Turnover
  topic: keywords
subject: Financial Distress
  topic: keywords
subject: Return On Asset
  topic: keywords
creator: Ayu Aulia Oktaviani
creator: Vinola Herawaty
creator: Jul Seventa Tarigan
creator: Irfan Rais
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 310
ending page: 337
doi: 10.35891/ta941786

The The Role of Satisfaction as a Mediator of the Influence of Facilities and Location on Revisit Intention: A Study at the Unit Bumi Kepanduan Sentul Bogor
type: item
description: Introduction: This study examines how facilities and location influence visitors’ intention to revisit the Bumi Kepanduan Sentul Bogor Unit, with customer satisfaction serving as a mediating variable. The research is grounded in the understanding that visitor satisfaction is a key determinant of loyalty and revisit intention, particularly in tourism and recreation destinations. Methods: The study involved 100 respondents selected using a non-probability purposive sampling method. The criteria included visitors aged 17 years and above who had visited the site at least once. A descriptive and verification approach was applied using the path analysis method to determine both direct and indirect effects among variables. Results: The findings reveal that facilities and location have a direct and positive influence on satisfaction, while both also directly affect revisit intention. Furthermore, satisfaction itself significantly influences revisit intention and serves as a mediating factor between facilities, location, and the desire to return. These results indicate that improved facilities and strategic location can enhance visitor satisfaction, which ultimately increases the likelihood of revisits. Conclusion: This study highlights the importance of maintaining and improving facilities and location quality to enhance visitor satisfaction and loyalty. However, the study is limited by its relatively small sample size and narrow variable scope. Future research is recommended to include additional factors such as lifestyle, social influence, and reference groups, as well as to use a larger and more diverse sample to obtain more representative results.
subject: Articles
  topic: section
subject: Facilities
  topic: keywords
subject: location
  topic: keywords
subject: interest in revisiting
  topic: keywords
subject: satisfaction
  topic: keywords
creator: Sudarijati
creator: Dwi Gemina
creator: Dina Selvia
rights: Copyright (c) 2025 SKETSA BISNIS https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 217
ending page: 237
doi: 10.35891/j667wv11