PERENCANAAN INOVASI PENGEMBANGAN AGROWISATA BUKIT FLORA DENGAN PENDEKATAN METODE BISNIS MODEL KANVAS
Main Article Content
Agro-tourism in Indonesia is one of the driving sectors in improving the economy that is in great demand by tourists from both domestic (domestic) and foreign (foreign) countries. There fore there is a need for development in its management, one of which is in the Bukit Flora Agro Tourism. To realize this there needs to be a plan for innovation. The purpose of this study is to identify the strengths, weaknesses, opportunities, and threats of the internal and external environment of the flora hill agrotourism, and determine the innovation plan for the development of flora hill tourism by using the Business Model Canvas approach. The final results of the research are expected to know the strengths, weaknesses, opportunities, and internal and external environmental threats of the flora hill agrotourism, and determine the innovation plan for the development of flora hill tourism
Dhewanto, Dkk. 2014. Manajemen Inovasi.
G. Merta, C.F. Herdera, N. Mencka, J.C. Auricha. 2016. Layanan Inovatif untuk Model Bisnis yang Disesuaikan dan Berorientasi pada Ketersediaan untuk Industri Barang Modal”.
Hatane Semuel, Hotlan Siagian & Stefanie Octavia. 2016. Pengaruh Kepemimpinan dan Inovasi Terhadap Strategi Diferensiasi dan Kinerja Perusahaan.
Kholil, Yusuf. 2014. Analisis Potensi dan Strategi dan Pengembangan Agrowisata.
Rusu, Bogdan. 2016. Dampak Inovasi terhadap Model Bisnis dan Analisis Eksplorasi Agen Perjalanan Kecil.
Rangkuti, Freddy. 1997. Analisis Swot Tenik membedah kasus Bisnis.
Ria Aprilia Prastini dan Sayatman. 2014. Perancangan Media Promosi Langsung Agrowisata Bhakti Alam.
Sofyan. 2003. Menganalisis Tingkat Kepuasan Pengunjung Objek Agrowisata Taman Buah Mekarsari Cileungsi Bogor.
Temy setiawan Dkk. 2015. Rencana Strategis Pengembangan Bisnis PT. Satya Abadi Visimed periode 2014-2016 dengan Menerapkan Model Bisnis Kanvas.
Wardhany. 2002. Menganalisis pengembangan wisata agro apel pada Kusuma Agrowisata PT. Kusuma Satria Dinasasri Wisatajaya Batu-Malang.
Zulfadli dan djoko wahjuadi 2015. Analisis Strategi Pengembangan Bisnis Kampoeng Wisata Cinangneng di Kabupaten Bogor dengan Pendekatan Business Model Canvas.
