ANALYSIS OF CONSUMER BEHAVIOR TOWARDS DECISION TO PURCHASE Tahu AT UD MAKMUR ETERNAL. JKIE (Journal Knowledge Industrial Engineering), [S. l.], v. 10, n. 2, p. 72–78, 2025. DOI: 10.35891/jkie.v10i2.6185. Disponível em: https://jurnal.yudharta.ac.id/v2/index.php/jkie/article/view/6185. Acesso em: 12 aug. 2026.