ANALISIS PENGETAHUAN NASABAH TENTANG PRODUK PERBANKAN SYARIAH (Studi pada Bank Muamalat KCP Malang Kepanjen)

  • Rosyidah Universitas Yudharta Pasuruan
  • Muhammad Nizar Universitas Yudharta Pasuruan
  • Khoirul Huda Universitas Yudharta Pasuruan
Keywords: Knowledge, Customers, Islamic Banking Products

Abstract

Banks are not something that is alien to people in developed countries. People in developed countries really need the existence of a bank. The bank is considered a financial institution that is safe in carrying out various types of financial activities. Islamic banks are developed based on principles that do not allow separation between temporal and religious matters. This principle requires compliance with sharia as the basis of all aspects of life. This report addresses the problem of the level of knowledge of customers about Islamic banking products at Bank Muamalat, Kepanjen Sub-Branch Office Malang. This study uses a quantitative method from the results of observation, practice and spread the questionnaire to the customers of Bank Muamalat, Kepanjen Sub-Branch Office Malang. The results of the analysis show that the customer's knowledge of the product is higher than the customer's knowledge about buying and using. While customer knowledge about purchases is lower than customer knowledge about products and usage. In addition, customer knowledge has a positive and significant effect on the decision to become a customer at Bank Muamalat, Kepanjen Malang Sub-Branch Office.

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Published
2019-05-25
Section
Artikel