Pengaruh Religiusitas dan Brand Liking terhadap Keputusan Menabung di Bank BNI Syariah Kabupaten Pasuruan
Abstract
There are 3 purposes in this study, namely: 1) To find out and explain the influence of religiosity partially on saving decisions 2) To find out and explain the influence of brand liking partially on saving decisions 3) To find out and explain religiosity and brand liking simultaneously on saving decisions .
The type of research used in this research is quantitative associative research. Data collection techniques are divided into questionnaires. The population and sample in this study were customers of BNI Syariah Bank in Pasuruan City. The number of samples is 114 and the sampling technique is accidental sampling. The data analysis method used is multiple regression analysis. This study uses TKT 3.
References
Abhimantara, Ananggadipa, dkk. 2013. Analisis Faktor - Faktor yang Mempengaruhi Nasabah (Mahasiswa) dalam Memilih Menabung pada Bank Syariah. Jurnal Ilmiah Mahasiswa Fakultas Ekonomi Universitas Gunadarma, Vol. 5, 170-177.
Ancok, Djamaludin dan Suroso, Fuat Nashori. 1994. Psikologi Islami: Solusi Islam Atas Problem-Problem Psikologi. Yogjakarta: PustakaPelajar.
Darmadi, Durianto, Sugiarto, Sitinjak, Toni. 2001. Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.
Ferrinadewi, Erna. 2008. Merek dan Psikologi Konsumen Implikasi pada Strategi Pemasaran. Yogjakarta: GrahaIlmu.
Hasan, Mehboob. 2007. People’s Perception Toward The Islamic Banking A Fieldwork Study on Bank Account Holder’s Behavior in Pakistan. Schools of Economics. Nagoya City University Japan. Vol 3, 73- 87.
Ismail. 2011. Perbankan Syariah. Jakarta: PrenadamediaGroup. Jalaludin. 2003. Psikologi Agama. Jakarta: PT RajagrafindoPersad
Jin, Hyung Seung. 2004. Compounding Consumer Interest: Effect of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements. Journal of Advertising, Vol. 32,29-41.
Kordnaeij, Asadollah, Askaripoor, Hossein, dan Postgraduat, A. B. 2013. Studying Affecting Factors on Customer’s Attitude toward Product with Halal Brand. International Research Journal of Applied and Basic Sciences. Vol. 4,3138-3145
Kotler, Philip. 2005. Manajemen Pemasaran. Jakarta: PTIndeks.
Nailul, Muhammad. 2015. Pengaruh Tingkat Religiusitas dan Brand Liking terhadap Pengambilan Keputusan Pembelian Produk Makanan Halal Sertifikat MUI dengan Sikap terhadap Merek Sebagai Variabel Intervening. Universitas BrawijayaMalang
Percy, Larry dan J. R. Rossiter. 1992. A Model Brand Awareness and Brand Attitude Advertising Strategies. Psychology and Marketing Journal, Vol. 9,263-274.
Pratiwi, Dian. 2015. Analisis Faktor-Faktor yang Mempengaruhi Anggota Untuk Menabung di KSU Sumber Dana Semarang. UniversitasDiponegoro
