https://jurnal.yudharta.ac.id/v2/index.php/malia/issue/feed MALIA: Jurnal Ekonomi Islam 2022-02-12T04:49:29+00:00 Muhammad nizar malia@yudharta.ac.id Open Journal Systems MALIA, Jurnal Ekonomi Syariah https://jurnal.yudharta.ac.id/v2/index.php/malia/article/view/2918 Sinergisitas Bank Indonesia Kantor Perwakilan Kediri Dalam Pengembangan UMKM 2022-02-12T04:49:29+00:00 Ali Samsuri alisamsuri@iainkediri.ac.id <p>This study uses a qualitative approach, with data collection techniques used are interviews, observation, and documentation. While the data sources in this study include the owner of the MSME Weaving Medal, Mas Kediri and a member of the MSME development division at the Bank Indonesia Kediri Representative Office. The analysis phase that the researchers carried out was data collection, data reduction, data presentation, and drawing conclusions. The synergistic pattern includes 1) The pattern of guidance from the Representative Office of Bank Indonesia Kediri in the form of technical and physical assistance. The coaching patterns include: involving socialization, providing technical assistance, participating in exhibitions and comparative studies 2) Supporting factors for MSMEs Weaving Ikat Medals in Kediri are partnerships, innovation, business management strategies and the inhibiting factors are marketing, rapid trend change, human resources and technology.<br>________________________________________________________<br>Penelitian ini menggunakan pendekatan kualitatif, dengan teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Sedangkan sumber data dalam penelitian ini antara lain pemilik Medali Tenun UMKM, Mas Kediri dan anggota divisi pembinaan UMKM di Kantor Perwakilan Bank Indonesia Kediri. Tahap analisis yang peneliti lakukan adalah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pola sinergis tersebut meliputi 1) Pola pembinaan dari Kantor Perwakilan Bank Indonesia Kediri berupa pendampingan teknis dan fisik. Pola pembinaan antara lain: melibatkan sosialisasi, memberikan bantuan teknis, mengikuti pameran dan studi banding 2) Faktor pendukung UMKM Tenun Ikat Medali di Kediri adalah kemitraan, inovasi, strategi manajemen bisnis dan faktor penghambatnya adalah pemasaran, perubahan tren yang cepat, sumber daya manusia dan teknologi.</p> 2022-02-04T04:10:40+00:00 Copyright (c) 2022 MALIA: Jurnal Ekonomi Islam https://jurnal.yudharta.ac.id/v2/index.php/malia/article/view/2876 Pengaruh Religiusitas dan Brand Liking terhadap Keputusan Menabung di Bank BNI Syariah Kabupaten Pasuruan 2022-02-09T06:58:01+00:00 Aslikhah aslikhah@yudharta.ac.id Aminatuz Zuhriyah aminatuzzuhriyah@yudharta.ac.id <p>There are 3 purposes in this study, namely: 1) To find out and explain the influence of religiosity partially on saving decisions 2) To find out and explain the influence of brand liking partially on saving decisions 3) To find out and explain religiosity and brand liking simultaneously on saving decisions .</p> <p>The type of research used in this research is quantitative associative research. Data collection techniques are divided into questionnaires. The population and sample in this study were customers of BNI Syariah Bank in Pasuruan City. The number of samples is 114 and the sampling technique is accidental sampling. The data analysis method used is multiple regression analysis. This study uses TKT 3.</p> 2022-01-18T23:47:22+00:00 Copyright (c) 2022 MALIA: Jurnal Ekonomi Islam https://jurnal.yudharta.ac.id/v2/index.php/malia/article/view/2875 Pengaruh Sharia Compliance Terhadap Customer Satisfaction dan Dampaknya pada Intention To Revisit 2022-02-09T06:58:19+00:00 Moh. Mukhsinin Syu'aibi mukhsinin.2000@gmail.com May Agus Swandono mayagusswandono@yudharta.ac.id <p>Indonesia as the largest Muslim country certainly has the opportunity to control world halal tourism. Through the Ministry of Tourism, Indonesia develops halal tourism by developing infrastructure including sharia hotels (Ministry of Tourism, 2015). This study aims to 1) analyze the effect of shariah compliance on customer satisfaction. Analyze the effect of shariah compliance. The type of research used in this research is associative research with surveys. The method of data collection by accidental sampling. The population and sample in this study were visitors to sharia hotels in Malang City. Number of samples The data analysis method used is PLS. This study uses TKT 3. The mandatory output in this research is in the form of scientific articles (JOURNAL) which will be published in the MALIA journal (SINTA National Accredited Journal).</p> 2022-01-18T23:44:29+00:00 Copyright (c) 2022 MALIA: Jurnal Ekonomi Islam https://jurnal.yudharta.ac.id/v2/index.php/malia/article/view/2872 Tantangan dan Strategi Pemasaran Produk Halal di Indonesia 2022-02-09T06:58:36+00:00 Muhammad Nizar muhammadnizar@yudharta.ac.id Antin Rakhmawati antinrakhmawati@gmail.com <p>The purpose of this study is to describe the challenges and marketing strategies of halal products produced by small and medium enterprises in Indonesia. The method used is a qualitative literature review method with primary data sources from interviews with BPJPH-LPH LPPOM MUI, East Java UMKM Service, UKM Service in 5 Regencies and Cities, namely Pasuruan Regency, Malang City, Batu City, Probolinggo City and Sidoarjo, while secondary data were obtained from supporting research documents, including journals, MUI performance reports, Seminar studies, and research reports, collecting data using observations, interviews, and documentation. The findings of this study are the need for small businesses to always follow the activities held by the government, always be active in government programs, pay attention to brands, improve promotions, participate in increasing e-commerce, and improve distribution. The limitation of the research is that it is only conducted in 5 regencies and cities, besides that the object of research is only small businesses or SMEs of food and beverage, and it is hoped that further research will expand research objects such as tourism, fashion, and hotels. The implication of this research is that it is hoped that entrepreneurs can immediately take care of halal certificates, because now people are starting to believe in the halalness of a product.</p> <p>__________________________________________</p> <p>Tujuan penelitian ini untuk mendeskripsikan tantangan dan strategi pemasaran produk halal yang dihasilkan oleh usaha kecil menengah di Indonesia. Metode yang digunakan menggunakan metode kualitatif&nbsp; literatur review dengan sumber data primer dari wawancara dengan BPJPH-LPH LPPOM MUI, Dinas UMKM Jawa Timur, Dinas UKM di 5 Kabupaten dan Kota, yaitu Kabupaten Pasuruan, Kota Malang, Kota Batu, Kota Probolinggo dan Sidoarjo, sedangkan data sekunder diperoleh dari dokumen pendukung penelitian, diantaranya jurnal, laporan kinerja MUI, Kajian Seminar, dan Laporan penelitian, pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Temuan penelitian ini adalah perlunya usaha kecil selalu mengikuti kegiatan yang diadakan pemerintah, selalu aktiv dalam program pemerintah, mempehatikan merek, memperbaiki promosi, turut serta dalam peningkatan e commerce, dan memperbaiki distribusi. Keterbatasan penelitian hanya dilakukan di 5 kabupaten dan kota, selain itu obyek penelitian hanya usaha kecil atau UKM makanan dan minuman, dan diharapkan untuk penelitian selanjutnya memperluas obyek penelitian seperti wisata, feshion, dan hotel. Implikasi penelitian ini diharapkan pengusaha dapat segera mungkin mengurusi sertifikat halal, karena sekarang masyarakat mulai percaya kepada kehalalan suatu produk.</p> 2022-01-14T01:29:37+00:00 Copyright (c) 2022 MALIA: Jurnal Ekonomi Islam https://jurnal.yudharta.ac.id/v2/index.php/malia/article/view/2786 Strategi Pemasaran Sebagai Upaya Meningkatkan Omset Penjualan UMKM Kerajinan Kopyah 2022-02-09T06:58:54+00:00 Halimatus Sa'diyah halimatussakdiyah1610@gmail.com Renny Oktafia renny.oktafia@umsida.ac.id <p><em>One of the problems that must be faced by micro, small and medium enterprises (MSMEs) and the opportunity to develop their businesses is to expand market access, both domestically and abroad. Ngembe Village is also a contribution to these small and medium enterprises, but they are still experiencing difficulties in implementing this marketing strategy. The purpose of this research is to determine the implementation of marketing strategies in an effort to increase sales turnover of MSMEs in Ngembe Village and to find out the impact. This type of research uses qualitative research with a case study approach. This research was conducted in Ngembe Village, Beji District, Pasuruan Regency. Data analysis in this research is using SWOT analysis of Internal Factors and External Factors, which include Strengths, Weaknes, Opportunities and Threats. MSMEs in Ngembe Village use offline steps in product marketing to make their turnover small and business difficult to develop. If MSMEs in Ngembe Village do not keep up with technological developments, then they will find it difficult to compete with other MSME business actors.</em></p> <p><strong><em>Keyword: </em></strong><em>MSMEs, </em><em>SWOT Analysis, </em><em>Marketing Strategy</em></p> <p><em>_____________________________________</em></p> <p><em>Salah satu permasalahan yang harus dihadapi oleh usaha mikro kecil dan menengah (UMKM) Dan peluang untuk mengembangkan usahannya yaitu memperluas akses pasar, baik dalam maupun luar negeri. </em><em>Desa Ngembe juga menjadi kontribusi dalam usaha kecil menengah tersebut, namun masih mengalami kesulitan dalam mengimplementasikan strategi pemasaran tersebut. Tujuan peneletian ini untuk mengetahui implementasi strategi pemasaran dalam upaya peningkatan omset penjualan UMKM Desa Ngembe serta mengetahui dampak yang ditimbulkan. Jenis penelitian ini menggunakan penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini dilakukan di Desa Ngembe Kecamatan Beji Kabupaten Pasuruan.</em><em> Analisis data dalam penelitian ini adalah menggunakan analisis SWOT Faktor Internal dan Faktor Eksternal, yang meliputi Strength, Weaknes, Opportunities an</em><em>d Threats.</em> <em>UMKM di Desa Ngembe menggunakan langkah offline dalam pemasaran produk membuat omset mereka kecil dan bisnis sulit berkembang. Jika UMKM di Desa Ngembe tidak mengikuti perkembangan teknologi, maka mereka akan sulit bersaing dengan pelaku usaha UMKM lainnya.</em></p> <p><em>Kata Kunci: UMKM, Analisis SWOT, Strategi Pemasaran</em></p> <p><em>&nbsp;</em></p> 2022-01-13T12:39:46+00:00 Copyright (c) 2022 MALIA: Jurnal Ekonomi Islam