@article{Mundir_Rahayu_2022, title={PENGARUH BAURAN PEMASARAN 4P (PRODUK, PRICE, PLACE, PROMOTION) DAN KUALITAS PELAYANAN BERBASIS SYARIAH TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI DI TOKO YUNIKA JABON SIDOARJO}, volume={4}, url={https://jurnal.yudharta.ac.id/v2/index.php/muallim/article/view/2949}, DOI={10.35891/muallim.v4i1.2949}, abstractNote={<p><span style="font-weight: 400;">Marketing means everything that producers can offer to be noticed, requested, sought, bought, used or consumed by the market as a fulfillment of the needs or desires of the relevant market, while </span><em><span style="font-weight: 400;">sharia marketing</span></em><span style="font-weight: 400;"> is a business strategy that must cover all activities within a company, covering the entire process, creating , offering, exchange of value, services, from a producer, or a company or individual, in accordance with Islamic teachings. The approach used by researchers in this study is a quantitative approach with multiple linear regression, t test, and f test using data collection techniques through questionnaires. Meanwhile, the instrument used in this research is </span><em><span style="font-weight: 400;">the Likert scale</span></em><span style="font-weight: 400;">. Based on the results of the research and the results of the regression analysis that has been carried out, the following conclusions can be drawn: 1) The marketing mix has a significant effect on consumer buying decisions at Yunika Stores. This is indicated by the value of the</span><span style="font-weight: 400;">calculated</span><span style="font-weight: 400;"> is greater than the T</span><span style="font-weight: 400;">table</span><span style="font-weight: 400;">&nbsp; (7.272 &gt; 2.00665). 2) The quality of sharia-based service has a significant effect on consumer decisions to buy at Yunika Stores. This is indicated by the T</span><span style="font-weight: 400;">count</span><span style="font-weight: 400;"> is greater than the T</span><span style="font-weight: 400;">table</span><span style="font-weight: 400;"> (6.020 &gt; 2.00665). 3) Marketing mix and service quality have a joint effect on consumer buying decisions at Yunika Stores with F</span><span style="font-weight: 400;">count</span><span style="font-weight: 400;"> greater than F</span><span style="font-weight: 400;">table </span><span style="font-weight: 400;">(27.828 &gt; 3.17).</span></p&gt;}, number={1}, journal={Jurnal Mu’allim}, author={Mundir, Abdillah and Rahayu, Anita Agustining}, year={2022}, month={Feb.}, pages={34-52} }