Business Incubator Centers and Their Role in Empowering Micro, Small, and Medium Enterprises in Sidoarjo
Main Article Content
Agus Setyawanto
Bachtiar Hariyadi
Tontowi
Christiana Koroma
Kebonagung Village, a Sukodono District area, is home to a growing number of Micro, Small, and Medium Enterprises (MSMEs) but lacks effective product marketing management. The lack of a Business Incubator Center (BIC) hinders MSMEs from developing their marketing strategies. This study aims to map MSMEs' existing potential and development needs in Kebonagung Village through various BIC networks. The research methodology combines Participatory Rural Appraisal (PRA) and Asset-Based Community Development (ABCD), with the active involvement of MSME actors. The program stages involve field observations, preparation, implementation, and socialization activities. The results show that the existing potential of MSMEs falls into the "micro" category, with a weighted score of 76.23%. The BIC network provides effective support with a "good" rating of 64.21%. The MSME development program has yielded outcomes such as the formation of the "Forum Asosiasi UMKM Bonagung" and opportunities for further collaboration with BIC.
Keywords:
MSMEs
Business Incubator Center
business development
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Narayanasamy, N. (2009). Participatory rural appraisal: Principles, methods and application. SAGE Publications India.
Poorani, T., & B, R. (2014). Implementation of Virtual Training by HR Consultants for IT Companies- Bridging the Gap. Iosr Journal of Business and Management. https://doi.org/10.9790/487x-16750110
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Rusdana, N. R., Choirani, S. J., & Friska, A. (2022). Digital Marketing Communication Strategy for Micro, Small and Medium Enterprises (MSMEs) in Business Competition. International Journal of Research and Applied Technology. https://doi.org/10.34010/injuratech.v2i1.6913
Sabathini, G. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro , Kecil , Dan Menengah ( Umkm ). Jurnal Pemberdayaan Masyarakat Madani (JPMM).
Septiani, R., & Wuryani, E. (2020). Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Kinerja Umkm Di Sidoarjo. E-Jurnal Manajemen Universitas Udayana. https://doi.org/10.24843/ejmunud.2020.v09.i08.p16
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Stewart, C. J., & Mashmous, A. B. (2023). Training for Psychiatric Assessments Using Virtual Simulation. The Journal of Mental Health Training Education and Practice. https://doi.org/10.1108/jmhtep-05-2022-0037
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Wann, J.-W., Lu, T., Lozada, I., & Cangahuala, G. (2017). University-Based Incubators’ Performance Evaluation: A Benchmarking Approach. Benchmarking an International Journal. https://doi.org/10.1108/bij-02-2015-0018
Wanof, M. I., & Gani, A. (2023). MSME Marketing Trends in the 4.0 Era: Evidence From Indonesia. Apollo Journal of Tourism and Business. https://doi.org/10.58905/apollo.v1i2.22
Winarto, W. W. A. (2020). Peran Fintech Dalam Usaha Mikro Kecil Dan Menengah (UMKM). Jesya (Jurnal Ekonomi & Ekonomi Syariah). https://doi.org/10.36778/jesya.v3i1.132
Wulandari, R., & Koe, W.-L. (2022). The Factors That Influence the Intention of Marketing and Technological Innovation in MSMEs. Marketing and Management of Innovations. https://doi.org/10.21272/mmi.2022.4-12
Zaffrann, R. T. (1979). Using the Workshop in Consultation Training. Counselor Education and Supervision. https://doi.org/10.1002/j.1556-6978.1979.tb01891.x
