STRATEGI MANAJEMEN DALAM MEMPERTAHANKAN EKSISTENSI PROGRAM SIARAN DUNIA DONGENG DI RRI PURWOKERTO

  • Ari Mintarti Murbaningsih Sekolah Tinggi Multi Media
  • Purwanto Sekolah Tinggi Multi Media Yogyakarta
  • Ade Wahyudin Sekolah Tinggi Multi Media Yogyakarta
Keywords: SWOT Analysis, Dunia Dongeng, LPP RRI Purwokerto

Abstract

Abstract:RRI Purwokerto is a public broadcasting institution that must be able to serve his audience. Broadcasting media management which is implemented in LPP RRI Purwokerto based on vision and mission is reflected in each radio program. One of the Programs in LPP RRI is Dunia Dongeng. The program is carried by a storyteller who reads a story with many characters. The purpose of the research is to determine the management strategies to maintain the existence of the Dunia Dongeng program in LPP RRI Purwokerto using SWOT Analysis. According to SWOT Analysis, there is a lot of strength and opportunities such as the storyteller is a professional and the audience segmentation is kid community. The content quality of the story is good and meaningful. The time of broadcast is determined according to the needs of the audience. Interesting and varied presentation. The analysis result can become a recommendation to improve the quality and quantity of the audience.

 

 

 

References

Biagi, S. (2010). Media/Impact: Pengantar Media Massa. Jakarta: Salemba Humanika.
Carlisle, H. M. (1978). Management Concepts And Situations. California: Science Research Associates.
Husein, U. (2001). Strategic Management in Action. Jakarta: Gramedia.
Morissan. (2008). Manajemen Media Penyiaran: Strategi Mengelola Radio & Televisi. Jakarta: Kencana Prenada.
Nasution, N. (2018). Strategi Manajemen Penyiaran Radio Swasta Kiss Fm Dalam Menghadapi Persaingan Informasi Digital. 2(2), 145–156.
Nurhayati, D. (2015). STRATEGI INDONESIA DALAM MENGHADAPI TANTANGAN GLOBAL DIBIDANG EKONOMI. Heritage, 3(1), 33–48.
PERATURAN PEMERINTAH REPUBLIK INDONESIA NOMOR 12 TAHUN 2005. , PERATURAN PEMERINTAH REPUBLIK INDONESIA NOMOR 12 TAHUN 2005 TENTANG LEMBAGA PENYIARAN PUBLIK RADIO REPUBLIK INDONESIA § (2005).
Purwanto, Lestari, P., & Wahyudin, A. (2019). Evaluasi Pelaksanaan Digitalisasi Penyiaran Di Lpp Tvri Stasiun Jakarta. Jurnal Heritage, 7(2). https://doi.org/https://doi.org/10.35891/heritage.v7i2.1797
Rangkuti, F. (1998). Analisis SWOT :Teknik Membedah Kasus Bisnis. Jakarta: Gramedia Pustaka Utama.
Rihartono, S. (2015). Strategi Pengelolaan Radio Siaran Di Tengah-Tengah Perkembangan Teknologi Internet. Jurnal Komunikasi PROFETIK, 8(2), 51–64.
Published
2020-12-27
Section
Articles