Analisa Strategi Pemasaran Batik Secara Online pada Produsen Batik Warga Muhammadiyah Desa Kenongo Kabupaten Sidoarjo

  • Fitri Nur Latifah Universitas Muhammadiyah Sidoarjo
  • Nuril Lutvi Azizah
  • Muhammad Ruslianor Maika
  • Nafisah Maulidiyah Chusna
Keywords: Batik Marketing, Covid-19 Pandemic, Marketing Strategy, Pemasaran Batik, Strategi Pemasaran

Abstract

This study analyze Batik marketing strategies that are in accordance with current conditions, since the Covid-19 pandemic, many business sectors have been affected and will go out of business if they are unable to adapted existing conditions and regulations, one of which is the Indonesian government implementing several regulations such as Physical Distancing which limits direct buying and selling. Batik is a non-material national heritage that has been designated by UNESCO for the Indonesian civilization that we need to continued maintain its sustainability, in Kenongo village there is a distinctive batik motif that already has a patent and remains the only shop that still survives to this day, for the continuity of its business, it must able to adapt to market their products through online media. The purpose of this study is to find a special strategy in online marketing because of the special characteristics of batik products, there are several strategies that must be considered so that the level of batik sales can also increase and business continuity can be maintained.

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Published
2021-12-28
Section
Articles