Faktor-faktor yang mempengaruhi nasabah menabung di lembaga perkreditan desa (LPD) kawasan pemukiman dan pariwisata

Factors that influence customers to save at village credit institutions (LPD) in residential and tourism areas

Authors

  • Ni Made Dhita Kusuma Wahyuni Progam Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali
  • I Nyoman Gede Ustriyana Progam Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali
  • Gede Mekse Korri Arisena Progam Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali

DOI:

https://doi.org/10.35891/agx.v11i2.1967

Keywords:

Savings interest, LPD, Customer

Abstract

Local credit institutions (LPD) are non-bank financial institutions manager by local governments and are autonomous and oriented to strengthen the economic and socio-cultural life of indigenous peoples in Bali. This study aims to analyze what factors influence the customer's decision to save in the LPD of residential and tourism areas and analyze what are the dominant factors that influence the customer's decision to save in the LPD of residential areas and tourism. The data used using primary data as the main data by distributing questionnaires in each LPD as many as 50 respondents. The data obtained were processed using SPSS and SEM-PLS analysis techniques. The results showed that factors such as the environment of the customer's residence significantly influence the interest in saving in the LPD of residential areas and security guarantees affect the interest in saving customers in the LPD of the tourism area.

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Published

10-09-2020

Issue

Vol. 11 No. 2 (2020)

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