Transformasi petani madu menjadi agripreneur di kabupaten Sumbawa

  • Sude Aletheia Sitorus Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali
  • I Nyoman Gede Ustriyana Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali
  • Gede Mekse Korri Arisena Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Bali
Keywords: agripreneur, transformation of honey farmers, Smart-PLS

Abstract

This study aims to analyze the characteristics of honey farmers who have become agripreneurs and analyze the influence of attitudes, subjective norms, behavioral control, and entrepreneurship education on the transformation of honey farmers into agripreneurs in Sumbawa Regency. The number of samples of respondents was 34 respondents which were obtained based on the saturated sample method. The model was designed based on the approach Structural Equation Modeling (SEM) based on Smart PLS version 3.0 which was analyzed through a computer program. The results showed that behavioral control and entrepreneurship education had a significant effect on the transformation of honey farmers into agripreneurs in Sumbawa Regency. Therefore, behavioral control which contains encouragement from family, relatives, motivators, and themselves to build a business needs to be improved, and also increasing entrepreneurial education activities containing seminars and entrepreneurship training are also very much needed by honey farmers to be able to transform into agripreneurs.

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Published
2021-03-31
How to Cite
Sitorus, S. A., Ustriyana, I. N. G., & Arisena, G. M. K. (2021). Transformasi petani madu menjadi agripreneur di kabupaten Sumbawa. AGROMIX, 12(1), 41-46. https://doi.org/10.35891/agx.v12i1.2426
Section
Articles