Vol. 12 No. 1 (2025): Sketsa Bisnis

Articles

• Strengthening Brand Image through Integrated Marketing Communication: A Case Study of Sekolah Kak Seto's Approach to Educational Service Marketing

  Shofi Tiara, Dian Fordian

  1-11

  • pdf

• The Moderating Role of Green Price on the Influence of Environmental Awareness and Product Uniqueness on Ecoprint Product Purchase Decisions in Malang Regency

  Nur Ajizah, Nur Hidayati, Nuril Khikmawati, Nur Riski Rohmayanti

  12-27

  • pdf

• Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping

  Nathania Jocelyn, Renny Christiarini

  28-45

  • pdf

• The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry

  Wisnu Yuwono, Erica Fortuna, Yandi Suprapto

  46-63

  • pdf

• The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City

  Dwi Prasetyo

  64-84

  • pdf

• Financial Sustainability Of Microfinance Institutions In Kuningan Regency

  Amir Hamzah, Yudi Febriansyah

  85-99

  • pdf

• Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City

  Fendy Cuandra, Willien Agustian, Lady, Lily Purwianti

  100-121

  • pdf

• The Impact of Banking Digitalization on Customer Satisfaction and Loyalty in BPRs: Systematic Literature Review

  Maulana Yusup

  122-136

  • pdf

• Between Lifestyle and Financial Responsibility: The Moderating Effect of Financial Imprudence in Islamic Higher Education Contexts

  Indri Perdana, Iiz Izmuddin

  137-146

  • pdf

• Examining the Impact of Instagram Engagement and Organizational Transparency on Social Donation Intentions: The Moderating Role of Trust

  Elma Yulianti, Asyari

  147-162

  • pdf

• The Flexible Work Practices and Employee Performance: An Empirical Study on Productivity Outcomes

  Nabila Vidi Paramestri, Ria Arifianti, Ratna Meisa Dai

  163-176

  • pdf

• Assessing the Impact of Service Quality, Perceived Price, and Store Location on Customer Satisfaction in the Beauty Retail Sector: A Case Study of Soappahollic

  Damelina Basauli Tambunan, Thyrza Farizah Yosina, Teofilus

  177-192

  • pdf